Develop a brand extension strategy that marries Florida Power & Light’s one hundred years of energy experience to its newest division, Florida Power & Light Energy Services, and it’s vision for an energy efficient future.


Develop a brand extension strategy that marries Florida Power & Light’s one hundred years of energy experience to its newest division, Florida Power & Light Energy Services, and it’s vision for an energy efficient future.


The Delaware Valley’s leading public broadcaster and communications resource was given a new identity that integrated all media offerings—TV, FM radio, web and community outreach—and defined WHYY more clearly to its audience.




