Email: info@generatorbg.com
This first-of-its-kind consumer website set the standard for future sites devoted to explaining the role of Gore Medical products in the treatment of medical conditions to consumers, and further established the company as the innovator of new solutions to clinical challenges.
Launch of a new vitamin D testing program.
Quest Diagnostics historically focused on LC/MS/MS testing as the gold standard, most accurate, methodology in vitamin D testing.
Their previous campaign and messaging had been very aggressive against immunoassay (IA) methodologies.
However, feedback from customers and field representatives indicated that turnaround time was a critical factor in selecting a lab
for vitamin D testing. Many of Quest’s competitors offered testing via an IA platform with next day turnaround time of results. Current LC/MS/MS turnaround time is 3+days.
Our goal was to announce a new IA test that was as reliable as their LC/MS/MS test without cannibalizing this recognized gold standard.
Launch of a reminder program for testosterone testing based on new FDA recommendations.
