Over 25 years of experience in marketing, strategic planning, new product development and market research. She started her career in the corporate world with Glaxo SmithKline and Kraft Foods and then worked for several advertising agencies. She has helped many Fortune 500 companies with branding, positioning and creative strategy development including: Johnson & Johnson, Merck, Dial, Campbell’s, Monsanto, Tropicana, Pizza Hut, AT&T, Unisys, Comcast and Church and Dwight.