Whether in New York, San Francisco or Philadelphia, Craig has been responsible for launching and managing some of the worlds most premium brands. Companies like Sunoco, Tylenol, MAACO, Williams-Sonoma, Dunkin’ Donuts, Minolta, Quest Diagnostics and AES have all benefited from his unrelenting pursuit of perfection. From TV campaigns to websites, he always embraces the challenge each assignment brings with big-picture thinking that’s engaging, strategic, campaignable and, most important, on-brand.